Page 27 - EN_SHOOT_WP2_Handbook for Students

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Purpose and format

REELS: QUICK

AND CREATIVE

Length: 15–90 seconds
Purpose: Quick, creative, or trendy

content
Format: Vertical, full-screen videos

Audience reach: Broad, including
non-followers (discovery-focused)

VIDEOS: DETAILED

AND ENGAGING

Length: Typically longer than 90

seconds
Purpose: Detailed explanations,
tutorials, or storytelling

Format: Vertical or horizontal
Audience reach: Primarily targeted

at followers or subscribers